Dana Derricks flew in a couple weeks ago and beside all of the crazy copy and ideas flying everywhere!... We got a chance to record a Kommerce Kings episode. I will say, I have to give Dana a lot of props for being able to write 1 book! Nonetheless 4! Not to mention... for his most expensive book, every customer who purchases the book he made $10 dollars a page! That is just crazy! Listen in on how Dana Derricks sells his books for $2000 a piece!

Comment Below Your Biggest Take-away!

When you look at the way Dana Derricks break downs his value ladder... it will blow you away! During the podcast Dana stated, "Education is just selling in disguise" and it couldn't be more true. If you are selling a course of some sort of material. Provide them with knowledge first and you will gain your trust. Once you gain that trust then start selling. It will make your life sooo much easier!

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